Tumblr Now Has ‘Buy,’ ‘Pledge,’ And ‘Get Involved’ Buttons From Etsy, Kickstarter, Artsy + Do Something

I keep hearing about Tumblr – I have always know about it because my sister has it for a few years but I have never looked into creating one. I think I am going to join Tumblr in the near future! Possibly over Christmas break when I can afford to be distracted. Any thoughts on Tumblr? Worth joining?

TechCrunch

Tumblr — the site that has apparently overtaken Instagram as the fastest-growing social media property — has today announced a test of a new feature that will give it more interactivity, and more of a social commerce spin. Users that post links from a selection of sites — Etsy, Artsy, Kickstarter and Do Something — will now automatically see action buttons appear in the top right corner of the posts for people to “buy”, “browse”, “pledge”, or “do something”.

For now, the actions are limited to these four sites. Down the road, if Tumblr decides to integrate the buttons into links from a wider range of properties — taking in e-commerce behemoths like Amazon and eBay, for example — it could feasibly become much more of a competitor against the likes of Pinterest, Facebook and others, positioning Tumblr not just as a place to consume content but to transact, too.

The buttons give viewers the option…

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