Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork

Another snapchat addition! I saw one of these “geofilters” this weekend and had no idea how it appeared – now I know!
Although I use snapchat a lot (primarily to keep in touch with my sister and far away) I had no idea until recently that you could save your own pictures. Good news for all those selfie takers 🙂

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Snapchat Adds Ads

snapchat ads

(From: http://www.adweek.com )

 Snapchat adds Ads!

While doing a research for my snapchat paper, I came across  a lot of articles related to the new advertisements added to snapchat – I decided to share some of what I read!

The week of October 17th, Snapchat announced they would be adding ads to their app! This announcement didn’t come as a surprise to me – instagram, twitter, and facebook, all use adds, it was just a matter of time before snapchat would as well! Ads on snapchat will be different from other social media platforms, however. Adds on instagram, twitter and facebook appear in your “feed” and there is no way to avoid seeing them. But with snapchat, these won’t be pushed on users to views. Snapchat released this description for their new ads:

An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories. We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude.

In their announcement they also answered the question: Why are we introducing advertisements? Their response was very honest:

“The answer is probably unsurprising – we need to make money”.

Personally, I find their honesty refreshing and it makes me not mind the new advertisements as much.

A lot of social media sites take a gamble when introducing ads – there is always the potentioal that users dislile the ads so much they quit using the site. So far, this hasn’t happened with Facebook and other sites. Snapchat is taking the risk with these new advertisments, especially right after the third party leak! One article comments on this by saying “The company’s leaders are either very sure of their users’ allegiance or very naive to their mistrust”.

Not forcing users to view these ads brings up another question – will anyone even look at the ads? Techcrunch metnitons a good point in their article regarding this question:

But how powerful can these ads be? If users have complete control over whether or not they view these ads, brands run the risk of spending money on a platform where the majority of users aren’t even seeing their content.

On the other hand, users are getting a pretty good deal. Of all the social networks in the past decade, this may be one of the only ones to employ advertising that isn’t forced onto the eyes of users.

Pro for users, con for advertisers.

A wired article said:

“we all know what TV watchers did when given the option to watch commercials or fast forward through them with a DVR. Snapchat ads could meet the same fate, and if they do, advertisers will likely press the company to make the ads more visible”

Time will tell if enough ads are viewed without users being forced to view them. What do you think? I personally like the way snapchat is introducing ads. I don’t really mind the ads in my stories and appreciate snapchat not forcing us to view them. I love snapchat and that it is a free app, so if I have to get a few ads I am okay with it. I can’t say I will view them all but if they are for a product I like or use a lot I will definietley look.

So, sometime has passed since the addition of ads to snapchat yet I haven’t seen any. I use snapchat frequently and check my snapstories, but haven’t seen any ads. Have any of you? If so, do they bother you? What’s your opinion? Let me know!

1st post for snapchat research series

snapchat

(Image from: play.google.com)

For my research project for my Social Internet course, I am doing a project on Snapchat. As I work on my project and research on the topic I am going to post a few blog posts about my findings. The first is going to cover what is snapchat, the history of snpachat, snapchat stats and the difference between snapchat and Facebook.

What is snapchat?

Snapchat is an application available on both apple and android phones. The app allows you to take and send pictures and videos to individuals on your friends list. For your pictures, you can decide the amount of time recipients can view your picture. The time range is 1-10 seconds. On your picture you can also add text or draw on the image with the paint tool It is now possible to edit your “snap” with different filters, add a time stamp, the temperature and your speed. Also, the app allows you to have conversation with your friends on the app.

History of Snpachat: This video gives a brief description – check it out!

Snapchat Stats: From NYTimes   & Media Bistro

  • 60 Million photos or messages are sent each day.
  • Most users age range between 13 – 25 years old.
  • 30 million monthly users and a total of 60 million users
  • 70% of users are female

Snapchat V. Facebook:

Prior to starting my research, I didn’t know snapchat was a possible competitor of Facebook. For starters, Mark Zuckerberg, the creator of Facebook and the richest twenty-something in history, attempted to buy out snpachat for $3 billion!! Facebook tried to compete with snapchat with its own creation called “Poke”, this however had no success. In my opinion, these two things are very different but an article I read points out how snapchat rivals Facebook.

I remember every class in high school or lecture in undergrad stressed “once you put something online it’s there forever”. As a result, I have begun posting less and less of my life on Facebook. The younger generation has learned this lesson as well and thus Facebook average user is closer to 40 years old now compared to snapchats who users average around 18.

Here are the 3 biggest ways snapchat rivals Facebook based on an article by Forbes:

  1. Snapchat is more “Intimate and exclusive” – instead of adding your second grade teacher and pre-school crush on facebook, snapchat only users your network of actual phone contacts as possible “friends” on the app.
  2. Snapchat is consider “young and cool” – a lot of grandparents are now on Facebook, which I personally think is great, but teens not so much. The younger generations are all about the apps, not PC’s.
  3. The app allows users to not worry about “self-censtorship”

 

snapchatvfb

(Image from: Image from: www.independent.co.uk )

Next I will post about the recent ads added to Snapchat!

Thousands of Snapchat images may have been hacked via a third-party image-saving service

This is not good!

Gigaom

The database of a Snapchat image-saving service — not associated with Snapchat itself — has allegedly been hacked, and the hackers have claimed on 4chan that they will make hundreds of thousands of Snapchat users’ private images and videos available in a searchable database.

Snapchat’s popular service lets people send each other self-destructing pictures, but there are ways to get round this limitation. There seems to be some confusion as to whether the affected image-saving service was Snapsave, an Android app that is no longer available in the [company]Google[/company] Play Store, or (as Business Insider has reported) a now-defunct site called SnapSaved.com, but either way we’re talking about a service that lets the recipients of Snapchat pictures save them for repeated viewing, without notifying the sender of this.

There are several 4chan threads relating to this so-called “Snappening” – some referred to the recent hack of celebrities’…

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