Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork

Another snapchat addition! I saw one of these “geofilters” this weekend and had no idea how it appeared – now I know!
Although I use snapchat a lot (primarily to keep in touch with my sister and far away) I had no idea until recently that you could save your own pictures. Good news for all those selfie takers 🙂

Snapchat Adds Ads

snapchat ads

(From: http://www.adweek.com )

 Snapchat adds Ads!

While doing a research for my snapchat paper, I came across  a lot of articles related to the new advertisements added to snapchat – I decided to share some of what I read!

The week of October 17th, Snapchat announced they would be adding ads to their app! This announcement didn’t come as a surprise to me – instagram, twitter, and facebook, all use adds, it was just a matter of time before snapchat would as well! Ads on snapchat will be different from other social media platforms, however. Adds on instagram, twitter and facebook appear in your “feed” and there is no way to avoid seeing them. But with snapchat, these won’t be pushed on users to views. Snapchat released this description for their new ads:

An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories. We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude.

In their announcement they also answered the question: Why are we introducing advertisements? Their response was very honest:

“The answer is probably unsurprising – we need to make money”.

Personally, I find their honesty refreshing and it makes me not mind the new advertisements as much.

A lot of social media sites take a gamble when introducing ads – there is always the potentioal that users dislile the ads so much they quit using the site. So far, this hasn’t happened with Facebook and other sites. Snapchat is taking the risk with these new advertisments, especially right after the third party leak! One article comments on this by saying “The company’s leaders are either very sure of their users’ allegiance or very naive to their mistrust”.

Not forcing users to view these ads brings up another question – will anyone even look at the ads? Techcrunch metnitons a good point in their article regarding this question:

But how powerful can these ads be? If users have complete control over whether or not they view these ads, brands run the risk of spending money on a platform where the majority of users aren’t even seeing their content.

On the other hand, users are getting a pretty good deal. Of all the social networks in the past decade, this may be one of the only ones to employ advertising that isn’t forced onto the eyes of users.

Pro for users, con for advertisers.

A wired article said:

“we all know what TV watchers did when given the option to watch commercials or fast forward through them with a DVR. Snapchat ads could meet the same fate, and if they do, advertisers will likely press the company to make the ads more visible”

Time will tell if enough ads are viewed without users being forced to view them. What do you think? I personally like the way snapchat is introducing ads. I don’t really mind the ads in my stories and appreciate snapchat not forcing us to view them. I love snapchat and that it is a free app, so if I have to get a few ads I am okay with it. I can’t say I will view them all but if they are for a product I like or use a lot I will definietley look.

So, sometime has passed since the addition of ads to snapchat yet I haven’t seen any. I use snapchat frequently and check my snapstories, but haven’t seen any ads. Have any of you? If so, do they bother you? What’s your opinion? Let me know!

GrubHub

I am enjoying this cold, November, Sunday watching TV at home and this commercial pops up between Law and Order: Special Victim scenes.

(From: Youtube)

I have yet to hear of this app or see the commercial – So I googled it right after the commercial ended. I came across this wiki  which gave be a good understanding of what the app was. I then looked at the GrubHub website which looks like this:

GrubHub website(From: GrubHub)

So to my understanding, it is both an app and an a website. I already have dinner cooking for tonight (spicy Italian turkey sausage and raviolis) , but I am going to download the app and use it to order food in the future!

grub logo

(Image from: New Critics)

Curious if this is actually a “new” app or if I am just behind on knowing about it?

My quest for coffee & the app that helped!

iexit

So you’re on a road trip and you see an exit with decent food but think to yourself – I bet the next exit is going to have what I REALLY want. Have you ever thought this? I know my sister and I have! We have continuously thought this on road trips, and wondered why no one had created an app to help solve this problem! We also always hoped to be the individuals to create one and become rich! Well, unfortunately someone  beat us too it! The app is called Iexit. I was recently told about this app by my roommate before I headed out of town for Labor Day weekend. My roommate knew I was missing dunkin donuts coffee (I recently moved to West Lafayette, IN where there are NO dunkin donuts close by and I am previously use to them being everywhere). She told me the app might help me find my favorite coffee! I of course instantly thought of my sister and our ‘app idea’. On my trip, I downloaded the app and put it to use! At first it was hard to figure out, but that was more of a user error. Eventually I figured it out and it is pretty awesome! The app allows you to pick from a variety of categories and shows you what exits have the goods /services you selected. I am definitely a fan of this app and will use it on future road trips!

PS – thanks to this app I enjoyed a dunkin donuts carmel swirl iced coffee