(From: http://www.adweek.com )
Snapchat adds Ads!
While doing a research for my snapchat paper, I came across a lot of articles related to the new advertisements added to snapchat – I decided to share some of what I read!
The week of October 17th, Snapchat announced they would be adding ads to their app! This announcement didn’t come as a surprise to me – instagram, twitter, and facebook, all use adds, it was just a matter of time before snapchat would as well! Ads on snapchat will be different from other social media platforms, however. Adds on instagram, twitter and facebook appear in your “feed” and there is no way to avoid seeing them. But with snapchat, these won’t be pushed on users to views. Snapchat released this description for their new ads:
An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories. We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude.
In their announcement they also answered the question: Why are we introducing advertisements? Their response was very honest:
“The answer is probably unsurprising – we need to make money”.
Personally, I find their honesty refreshing and it makes me not mind the new advertisements as much.
A lot of social media sites take a gamble when introducing ads – there is always the potentioal that users dislile the ads so much they quit using the site. So far, this hasn’t happened with Facebook and other sites. Snapchat is taking the risk with these new advertisments, especially right after the third party leak! One article comments on this by saying “The company’s leaders are either very sure of their users’ allegiance or very naive to their mistrust”.
Not forcing users to view these ads brings up another question – will anyone even look at the ads? Techcrunch metnitons a good point in their article regarding this question:
But how powerful can these ads be? If users have complete control over whether or not they view these ads, brands run the risk of spending money on a platform where the majority of users aren’t even seeing their content.
On the other hand, users are getting a pretty good deal. Of all the social networks in the past decade, this may be one of the only ones to employ advertising that isn’t forced onto the eyes of users.
Pro for users, con for advertisers.
A wired article said:
“we all know what TV watchers did when given the option to watch commercials or fast forward through them with a DVR. Snapchat ads could meet the same fate, and if they do, advertisers will likely press the company to make the ads more visible”
Time will tell if enough ads are viewed without users being forced to view them. What do you think? I personally like the way snapchat is introducing ads. I don’t really mind the ads in my stories and appreciate snapchat not forcing us to view them. I love snapchat and that it is a free app, so if I have to get a few ads I am okay with it. I can’t say I will view them all but if they are for a product I like or use a lot I will definietley look.
So, sometime has passed since the addition of ads to snapchat yet I haven’t seen any. I use snapchat frequently and check my snapstories, but haven’t seen any ads. Have any of you? If so, do they bother you? What’s your opinion? Let me know!