Olapic Turns Social Media Pins Into Store Portals On Pinterest

Finally! This reminds me of Wanelo – which I never liked as much as pinterest – but did like that I was able to easily buy the items I found! Now it sounds like this will be possible on pinterest! Woo! However, this is not good for my bank account, especially with Christmas coming up!

TechCrunch

Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook or Instagram into store portals on Pinterest.

Using Olapic, brands can share linked photos on Pinterest that will bring a user back to a product page for the store, rather than the social media service from which the original image was shared.

The company does this by managing all of the steps associated with acquiring permission to re-use the content and then coding that content to link back to the store, instead of a site like Instagram or Facebook.

“Consumers today live in an omni-channel world in which they value authenticity over stylized stock imagery, and seek new ways to engage with brands across social channels,” said Pau Sabria, chief executive and co-Founder of Olapic, in a statement.

Olapic

It’s a way for…

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