Cloth Is Where Instagram And Your Closet Collide

A lot of girls I knew in high school are currently pursuing jobs in the fashion world. Some are hoping to make it big as paid fashion bloggers, another is pursuing a law degree to work specifically with fashion law and one even works in NYC directly with a designer. All of these girls have one thing in common: they frequently instagram there daily outfit with a popular hashtag: #OOTD. I think this new app has great potential due the popularity of #OOTD. I look forward to more articles on this topic and to see how it does now that it is available in the app store. I might even download it to see what it’s all about!


Fashion and social networking belong together, but so far no one has found the perfect balance between user-generated content and a focus on edgy fashion. That’s where Cloth comes in.

It’s a new app, launched today, that lets users share their favorite outfits in an Instagram-like feed, letting them get feedback from friends (with likes and chat) and saving their favorite outfits to remember later.

Cloth has been in beta for two years now, and today launches into public availability on the App Store. It was founded by Seth Porges, who has been a longtime journalist for organizations like Maxim magazine, Popular Mechanics, Bloomberg News and Men’s Health.

With Cloth, however, Porges shifts to a more entrepreneurial focus, looking to help people record their own best looks and share them with others.

“The goal has always been to make getting dressed easier and more fun,” said Porges. “We wanted to…

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